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Environment

The behavioural science that can help us choose more sustainable foods

Sophie Attwood is working with the food industry to promote some surprising psychological tricks designed to make environmentally friendly choices more desirable

By Graham Lawton

28 May 2024

×îÐÂÂé¶¹ÊÓÆµ. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.

Natalie Foss

What we eat has a huge impact not just on our health, but also on that of the planet. This is common knowledge. Yet despite a smorgasbord of studies telling us which foods we should and shouldn’t consume, many of us find it hard to do the right thing. Sophie Attwood’s research takes a different approach: rather than presenting the bare facts on diet and its contribution to climate change, she uses behavioural science to persuade people to choose greener options. In May, she and her colleagues at global sustainability think tank the World Resources Institute released a

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