Natalie Foss
What we eat has a huge impact not just on our health, but also on that of the planet. This is common knowledge. Yet despite a smorgasbord of studies telling us which foods we should and shouldn’t consume, many of us find it hard to do the right thing. Sophie Attwood’s research takes a different approach: rather than presenting the bare facts on diet and its contribution to climate change, she uses behavioural science to persuade people to choose greener options. In May, she and her colleagues at global sustainability think tank the World Resources Institute released a